[weldoris]

notice the new graffiti throughout PS that says "what's 21123"?

if it pisses you off, why not call and email the website's originator at the below contact into.

bastards:

Jeffrey Li
260 Christopher Ln
Staten Island, NY 10314

718-983-8800
grufnik@hotmail.com

MOD NOTE: ADDED A POLL

[BrooklynGigCenter]

***yawn***

You didn't join this blog just to post that, did you?

[Flexichick]

I haven't seen that anywhere. Where is this graffiti? And what's the website all about? Your post isn't exactly motivation to write to anybody about anything.
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Do not taunt Happy Fun Ball!

[Mamacita]

Yo weldoris, I'm really happy for you, I'll let you finish, but 11217 has one of the best area codes of ALL TIME! One of the best of all time!
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(\__/)
(=’.'=)
(”)_(”) "Gentrifire Extinguisher"

[Carmen]

Yo Mamacita, I'm really happy for you, and Imma let you finish, but ***11215*** has one of the best area codes of ALL TIME! One of the best of all time!
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whoa hey whoa hey whoa

[marzipan]

I've seen this stenciled on the sidewalk. Near 7th ave and prospect, I think.
And I was mildly annoyed, so was pleased to see this thread.

But the question remains -- what IS it?

[whynot_31]

whats21123.com is a silly countdown website that tries to make you wonder.

...but "the 21123" is a new condo that trys to tell you its in "Park Slope South", despite being on 23rd st.

perhaps this is an annoying, desperate ad stunt for said condo

http://www.21123condo.com/

unauthorized "of course"

PS: 11238 boyz in da house.
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Hey you! Enlighten up.

[1st_Streeter]

Dumb guerrilla marketing strategy. Defacing a neighborhood isn't the most enlightened way to sell a new development in the area.

[jeffrey]

[lemur11215]

I have seen that graffiti and it never even occurred to me that it was referring to that building. Is that seriously what it is for?

That place has been sitting in the same state of half-built mess for almost a year. To add to the beauty of that POS, they left a lovely portable toilet in front the whole time too.

[scarlett]

Had never noticed but today saw two stickers with this on it around 12th and 5th. Is it graffiti or stickers? Stickers as graffiti?

[lostingreenwoodhts]

In the PS Courier...shilling for 211 23rd St.

http://www.yournabe.com/articles/2009/11/06/p.....r_newskmgzwog11052009.txt

And from an e-blast to a newsgroup I belong to...one pissed off neighbor:

[lostingreenwoodhts]

And stinking up brownstoner today...

http://www.brownstoner.com/brownstoner/archiv.....09/11/whats_21123_a_a.php

Bask in its ugliness.
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A word or two from the highest point in Brooklyn--Greenwood Hts.
...elevation, not just inebriation...

[whynot_31]

well done Lost.
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Hey you! Enlighten up.

[eggcream]

Good thread. I saw them all over and find it disgusting. Hopefully they'll be forced to remove them. What an ugly ass building.

[The Chipster]

so who do we contact to remove these hideous stickers? and why aren't they ticketed for their blatant grafiti--painting that shit all over town?!
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Ask a burning question, get a burning answer.

[lostingreenwoodhts]

Depending on which side of 15th St you are on, call the Community Board. South of 15th St, call CB7 718-854-0003

And you can call 3-1-1 and they get ticketed for graffiti at I believe $150 per sticker
_________________
A word or two from the highest point in Brooklyn--Greenwood Hts.
...elevation, not just inebriation...

[marzipan]

Not sure if this should be a new thread or not

But can anyone shed light on the meaning of the BNE sickers? Common in the slope and apparently everywhere else.

A bit of half assed web research turned up this

http://www.youtube.com/watch?v=pakmGq5BxVs

But questions remain.

[Whats21123]

WHAT’S 21123? CLEAN TEAM TO HIT THE STREETS OF PARK SLOPE AND SURROUNDING NEIGHBORHOODS
Postcards Describing MacBook Pro Give Away to be Distributed

BROOKLYN , N.Y., November 20, 2009 – Leewood Real Estate Group, developer of The 21123, a new boutique luxury condominium at 211 23rd Street in Park Slope South, and Pier 41 Advertising are dispatching their “What’s 21123? Clean Team” to the streets of Park Slope and surrounding neighborhoods this weekend to remove remnants of the highly successful guerilla marketing campaign promoting the new development.

The team, clad in “What’s 21123?” T-shirts, will be scraping off stickers, removing posters and using a power washer to remove any remaining chalk graffiti.

“Leewood and Pier 41 are conscious of their civic responsibilities,” said Leewood CEO R. Randy Lee. “Our street team will not only clean up after the ‘What’s 21123?’ campaign, something that was a crucial element in our marketing plan from its inception, but also will help clean up other stickers and posters as well, leaving the neighborhood cleaner than before the campaign started. We received many positive comments about the campaign, especially the rollerblader tricks, T-shirt giveaways and, of course, the mystery of it all.”

Clean Team members will again be handing out free 21123 T-shirts and Fred bottled water with 21123 branding. In addition, they will hand out postcards that describe how interested buyers who take a hard hat tour of 211 23rd Street will have a chance to win a brand new MacBook Pro.

After a month-long campaign where materials merely asked the question, “What’s 21123?”, Leewood Real Estate Group and Pier 41 Advertising disclosed earlier this month that “21123” is an address – 211 23rd Street, Brooklyn – where the borough’s newest boutique condominium has launched sales. During the last few weeks, whether they were walking on the street, in a bar, filling their gas tanks or even in a bar’s bathroom stall, residents in and around the Park Slope area of Brooklyn have been faced with the question, “What’s 21123?” It appeared on posters, stickers, graffiti, and on T-shirts being worn by rollerbladers cruising area streets.

The 21123 offers eight dramatic studio and one bedroom luxury lofts with sweeping views from balconies and its roof deck, and also offers backyard gardens, high ceilings, granite counter tops, stainless steel kitchen appliances, designer cabinets, hardwood floors and pre-wired broadband internet. What also makes this condominium a truly one-of-a-kind living experience are features like a “state-of-the-art” cyber doorman system. The 421a real estate tax abatement and Federal Housing Tax Credit leaves buyers enough cash to decorate their new homes with plenty of their own personal style and flair.

Located on 23rd Street between 4th and 5th Aves at the leading edge of Park Slope South, The 21123 is steps away from the hottest spots in Brooklyn and one block from the subway station that gives you a short ride to the excitement of Manhattan. Great neighborhood restaurants, shops and services are virtually steps outside the front door.

French Bistros, trattorias, sake bars, and swank boutiques to bookstores and coffee shops, all compete for the attention of area residents and visitors, along with a laid back bar scene that’s hopping with a hip crowd and just the right energy. A diverse and friendly community lets you take in stoops laden with used books, furniture, and vinyl records on the weekends and fills the Greenmarket in at Prospect Park.

Only eight exclusive luxury condos are available at The 21123 with prices beginning in the $500,000s. Grab one of the limited spots for a hard hat tour by calling (347) 552-1294.

About Leewood Real Estate Group
Founded in 1967, Staten Island, New York-based Leewood Real Estate Group provides design, construction, marketing, land development, operational management and general contracting services. The company has completed projects with a total of more than 6,000 units, with many more presently in the construction and planning stages. More than half of the housing units Leewood builds are in the affordable category.

# # #

[sweet tea]

21123 is suck.
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Bumping ancient threads with bot-like bullshit

[Whatchuwant]

A little bit douchey, not even a touch rock and roll.
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"...you can choose the rain....but I choose the sun..." - N. Costa

[whynot_31]

completely transparent doucheness and desperation.

21123, I hope the units don't sell and the bank takes your house as payment for the money you owe them.

Your building is ugly.
Everyone knows that 23rd St is not even close to Park Slope.

The fact is you couldn't afford a real estate agent, so you vandalized a neighborhood, and lost a lot of potential customers as a result.

I hope you have to go rental.
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Hey you! Enlighten up.

[Flexichick]

21123 is high on my list of companies that can suck it.
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Do not taunt Happy Fun Ball!

[whynot_31]

Mods can you lock this thread, so we don't all comment on how much they suck, thereby keeping it at the top?
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Hey you! Enlighten up.

[jeffrey]

Maybe we could lock it, but sticky it.

(ha)
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i extend my battery life by averting extreme injustice and inherent evil

[whynot_31]

or just reference the far-more brutal thread at Brownstoner and Curbed.

...that way anyone reading this knows its not just us who think buyers would be getting a lousy deal and wasting their money.

http://www.brownstoner.com/brownstoner/archiv.....09/11/whats_21123_a_a.php

http://curbed.com/archives/2009/11/06/park_sl.....r_ugly_condo_building.php

...not to mention being hated by their new neighbors, as a result of the builders doucheness

C'mon, doesn't everyone want to plunk down 700k to live where they will be disliked?

lock now, lock now
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Hey you! Enlighten up.

[jeffrey]

Perhaps we could limit the present suck-in to a poll at the top of the thread, and keep comments open?

I definitely appreciate seeing updates from lostingreenwoodhts and others on all this. And such threads on this site and others serve as a glaring, cautionary tale for anyone else considering same.
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[whynot_31]

true.

...and everyone agrees I have too much power as it is.
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Hey you! Enlighten up.

[jeffrey]

Okay, the poll is live at the top of the thread.

Have at it.
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i extend my battery life by averting extreme injustice and inherent evil

[whynot_31]

you do realize that they aren't going to care if we liked their advertising campaign, right?

their goal is to sell ugly units.
outside of parkslope, while telling people they are actually in park slope.
with only the R train nearby.
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Hey you! Enlighten up.

[jeffrey]

Sure, but it's a helluv'an idea for managing this thread, don'tcha think?
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i extend my battery life by averting extreme injustice and inherent evil

[anthonycm]

Were these twats at least fined for the markings on sidewalks, etc?

[lemur11215]

So does this mean that any business is now welcome to advertise for free on public space and the exterior walls of private property as long as they call it "guerilla" and promise to come back later and clean it up?

[whynot_31]

[anthonycm]

Couldn't it be considered tagging/vandalism? They've admitted to being responsible for it. They should be fined.

[anthonycm]

Oh, and if you see people giving out t-shirts this weekend, please accept as many shirts as you can. Then, give the shirts to the homeless on the streets, preferably any that hang out near this building. I can't think of a better counter marketing effort.

[1st_Streeter]

To Whats21123: fire your ad agency. They're hacks. Or maybe you should fire yourselves.

[jeffrey]

[booklaw]

Perhaps we should all adopt guerilla advertising techniques for all future Brooklynian events, using spray paint to paint "Go, Brooklyn!", but only on the exterior walls of one particular condo building...

[illig]

i saw them shooting some video a couple of weekends ago... kids skating all over 7th avenue, almost being run over by cars

[jeffrey]

I saw them throwing confused birds

at the meier building

(appropriate nods to Karl)
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i extend my battery life by averting extreme injustice and inherent evil

[sweet tea]

what is 21123?

the word on the street is:

[lemur11215]

So, as far as I saw, they didn't remove anything yet.

[Carnivore]

[legalalien]

It's the lamest publicity stunt I've seen in a while...plus, the video of the rollerbladers is hella lame too. It's hilariously bad.