Audi ya like dem apples

Alaf and Carny, this is the one I mentioned exiting FP last night.

On the occasion of the launch of the new Audi A8 in Brazil, marketing agency Bullet (São Paulo) created this multimedia composition event complete with an orchestra of 41 musicians, 1 maestro and 3 djs and a huge triptych of screens playing sequenced clips of sights and sounds from the Audi industrial assembly line (and some merely invented, obviously).

"The Art Of Performance," in 3 acts:





Clever, insidious, effective. Plays out like the Browning poem, "How do I love thee? Let me count the ways...," projecting onto viewers an enthusiast's love of every inch and sound of the car.

Or something like that.