Fuji Film Blimp Over Boerum Hill (and nearby 'hoods)

Subject: Fuji Film Blimp Over Boerum Hill (and nearby 'hoods)

So what's the deal with the Fuji Film blimp flying overhead? Even at night? I started seeing more of it during the U.S. Open and assumed then it was simply heading over to Flushing for the activities there.

But the U.S. Open is now over and the damned blimp was overhead last night again?

Considering all of the low flying air traffic--such as helicopters--I am not surprised. But still, I'm curious if anyone has any other ideas/insights.