New ice cream parlor on Vanderbilt?

You missed the important part, which is that the same ice cream is cheaper at Candy Rush than at the Blue Marble store. Huh?

I imagine the rent is also cheaper, right?

Ample Hills' ice cream also has more fufu/fancy ingredients.

I think of this being part of the trend wherein the neigh

borhood moves beyond getting one of everything, and now becomes an environment of more refined, distinct nitches that serve different preferences.

"moves beyond getting one of everything"

Actually, I would like a Pinkberry thank you very much!

-Y

Maybe a Cheesecake Factory in one of the big retail venues coming on line?