
One can see the junction of Empire and Flatbush in the background.
I give this video points for targeting a specific demographic, and assuring them that they will be "happy" and safe in the area...
Ready?
Here she comes!

This video is from a real estate company (Naked Apartments). [edit - unclear now if this was from Naked Apartments, or probably just used in some way by that organization/website - admin]
Comments
This is what effectively sends home the message, "even if you are out of place, you are safe here"
It is advertising genius.
The beauty of using this as an ad is that it speaks to those who are new to the city, or previously only experienced it while using a dorm room as home.
---> Not everyone is happy about "her" arrival and the preparations (ie development) being made to accommodate "her".
It doesn't amaze me that they don't trust developers; one does not do business based on "trust".
It does amaze me that they seem to think they can trust government, and that zoning is a powerful enough tool to save them from changes in price due to supply and demand.
I post it because I have developed an interest in watching how people in different areas of Brooklyn are adapting/reacting to the threat of being priced out.
My theory is that they try various means and city agencies, then shrink in number.
Then, a small group begins to write something like "Die Yuppie Scum" on new buildings, until they too fade away.
My theory stems from watching the Lower East Side flip in the 90s.
1. Long term, poor residents at first have mixed feelings about new young arrivals: Less crime intersects with higher prices.
2. As time goes on, many of the young arrivals begin to be priced out by older people with wealth. This causes some of the young arrivals to join forces with the long term poor residents, against the older wealthy people.
3. The above technique fails and (out of desperation) a splinter group starts to tag new buildings and restaurants with the equivalent of "Die Yuppie Scum".
4. When 3 fails, the disaffected look for another enemy, often couching their struggle in anarchist terms: "The agents of the state! The pigs who do the work of the capitalists!"
This results in them having rent strikes and bloody battles with the police, while the older and wealthier group dines at the new (slightly vandalized, but easily repaired) restaurants, and while their former allies work double shifts to pay the rent.
Note: The process does not usually get to the last stage. ...but it did in Thompson Sq Park, and was quite a show.
Such under built buildings have always traded for more than their present sq footage because of the larger buildings that could replace them.
What is different now is that such existing buildings are no longer being simply bought and sold, they are being torn down and new ones constructed.
This has come as a shock to those unaware that their environment is by no means fixed.
The rights of a property owner are not subject to the preferences of the public; They are subject to established rules and regulations.
...once a landlord opens a building, a whole 'nother set of regulations applies.
As long as they are building "as of right", they only have to deal with the department of buildings ....they can ignore the whining of the "public" and their community boards.
http://theqatparkside.blogspot.com/2014/08/what-difference-four-weeks-make.html
Seems like they are keeping pace with the means and preferences of the new arrivals.
I am psyched for Kings Theater.
Brokelyn wrote about some of the preparations today: http://brokelyn.com/town-investors-buy-rent-stabilized-plg-building-betting-influx-white-collar-tenants/#comments
http://observer.com/2014/11/next-stop-flatbush-as-prime-land-values-double-developers-try-out-new-territories/