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Who needs a bookstore? — Brooklynian

Who needs a bookstore?

booknerdnyc
edited November -1 in Prospect Heights
I'm going to open a literary bookstore in Brooklyn. Somewhere. Someday soon. It's gonna have all the newest and best hand-picked stuff, some kids books, comic books/graphic literature, and if I can I get enough space for a cafe, some killer events too. I've been exploring neighborhoods for months, looking for the right combination of cheap rent and educated folks with disposable income to make a place like this work. I don't know why I didn't discover this forum before!

So what do you think, PHers? Where do you think there's the greatest demand for a great literary bookstore? I noticed some folks suggesting south 5th Ave in a "What's Missing?" thread, and I'm looking into that too, but the rents seem to be prohibitive. Fourth Avenue might work. Or Vanderbilt. Or Washington. Or somewhere up closer to Fort Greene. Now I'm going to shut up and see what you think. Feel free to ask questions.
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Comments

  • Washington is ripe for new businesses and the rents are cheap. And I'd love having a bookstore that close!
  • I'd love having a bookstore nearby, but realistically I think somewhere on the PH/PS border would be a more viable location if the rent were workable (which it might not be). I suspect that there are some PS people for whom Washington, and even Vanderbilt, seem too far away. Not condoning that line of thought, just saying that crossing Flatbush may increase the walking distance in someone's mind.

    That said, Vanderbilt has seen some lovely new businesses open recently that probably appeal to the same clientele (the laptop mafia?).

    I'd love to see a bookstore that combined a quirky selection (ooh, comic books/graphic literature!) with a cafe and a reasonably well-lit, non-sneeze-inducing ambience. Too often it seems like you have a choice between B&N or something kind of dank and unorganized.
  • EmilyM wrote: I'd love having a bookstore nearby, but realistically I think somewhere on the PH/PS border would be a more viable location if the rent were workable (which it might not be). I suspect that there are some PS people for whom Washington, and even Vanderbilt, seem too far away. Not condoning that line of thought, just saying that crossing Flatbush may increase the walking distance in someone's mind.
    True, but I figure Park Slope already has a lot of bookstores, while there are hardly any over on this side of Flatbush. And I do think this area's ready for more stuff like this!
  • Hey,

    As long as you have good cellphone reception- so I can call in 311 on my shiny new Motorola Razor phone when I notice young houligans on the street who are up to no good :)
  • apollonia666 wrote: Washington is ripe for new businesses and the rents are cheap. And I'd love having a bookstore that close!
    The rents are not cheap and the sizes of the available spaces might be a tad small for a bookstore

    They are asking 6000.00 a month for the old daycare spot between st johns and lincoln. That space is supposedly 3000 square feet. Thats a lot of books per month

    Washington Ave needs a good coffee shop and news stand!
  • EmilyM wrote: I'd love having a bookstore nearby, but realistically I think somewhere on the PH/PS border would be a more viable location if the rent were workable (which it might not be). I suspect that there are some PS people for whom Washington, and even Vanderbilt, seem too far away.
    I've gone back and forth on this question myself -- are there enough actual Prospect Heights residents who would frequent a bookstore, and/or are Park Slope folks be willing to venture to the other side of the park? I'm curious to hear other folks on the issue.

    And does anyone know how the rents in general compare on 5th Ave. vs. Vanderbilt vs. Washington?
  • EmilyM wrote: I'd love to see a bookstore that combined a quirky selection (ooh, comic books/graphic literature!) with a cafe and a reasonably well-lit, non-sneeze-inducing ambience.
    I've worked in and learned from some quirky, beautiful independent bookstores (www.threelives.com, www.mcnallyrobinsonnyc.com), so I know exactly what you're talking about -- that's the plan! My store will be specific to its neighborhood (whatever that is), but pulling from the best of the indie bookstore tradition for ideas.
  • apollonia666 wrote: [quote=EmilyM]I'd love having a bookstore nearby, but realistically I think somewhere on the PH/PS border would be a more viable location if the rent were workable (which it might not be). I suspect that there are some PS people for whom Washington, and even Vanderbilt, seem too far away. Not condoning that line of thought, just saying that crossing Flatbush may increase the walking distance in someone's mind.
    True, but I figure Park Slope already has a lot of bookstores, while there are hardly any over on this side of Flatbush. And I do think this area's ready for more stuff like this!

    Good point. I was thinking terms of demand, not of supply. Obviously both are important.
  • I think its definitely possible. You might want to look at Brownstone Books in Bed-Stuy. Its sounds like its a similar business model with books geared towards the interest of the neighborhood plus storytime for kids, a book club, and writer's events and readings. Its on Lewis Avenue which doesn't get anywhere near the amount of traffic that Washinton gets and has managed to make a go of it.

    Its more about finding a large enough space to meet your needs that isn't so large that you can't generate enough revenue to support the business. Good luck!
  • check out 4th ave. that's the new black as far as retail space goes

    why not go talk to owners of mule cafe and cherry tree to see what the going rent is like for them?

    and plus you'd get the foot traffic of people coming home from the atlantic/pacific train stops

    i know of one restaurant on st.mark's + 6th ave that pays only $2,000/monthly for a prime corner spot

    there are bargains out there
  • There is a newish store on Bergen between Flatbush & 5th. Can't really seem to figure out his hours though.
  • A bookstore/cafe in PH would be so great if you could find an affordable space. Vanderbilt or Washington are prime. And I agree with Homeowner - gear it towards the interests of the neighborhood. Why not poetry slams and readings? Readings for kids? Live music once in awhile? Good luck. Hope you can make it work!
  • I've heard rumors that a Borders is going to open up in the ground level of the condo-ified Williamsburgh Savings Bank. That might be a deterrent to being close to the Atlantic/Pacific stops.

    I'll add another vote for somewhere along Washington, though it might be rough sledding for a couple years until all the condo developments finish up and become occupied.

    Quirky selection and coffee will certainly draw me in. The old 7th Ave Books around 8th street had the former, and Vox Pop in Kensington has quite a radical collection -- books, beer license, speakers, poets, music, etc. Wish we had something that creative near us.
  • djuoh wrote: [quote=apollonia666]Washington is ripe for new businesses and the rents are cheap. And I'd love having a bookstore that close!
    The rents are not cheap and the sizes of the available spaces might be a tad small for a bookstore

    I should clarify what I meant: how cheap they are is relative. I do remember some discussion a while back when someone was talking about maybe opening up a shop, and several business owners said that retail space rentals on Washington were MUCH cheaper than on Vandy or Flatbush.

    Agreed that there aren't many large spaces -- but then again, lots of bookstores are in small spaces! I assume the potential bookstore owner will have some sense of what size he wants his place to be, how much he can reasonably afford to pay, and that he'll do some thorough research on any areas he's interested in.
  • Thanks for the advice on places to get in touch with -- clearly I should talk to the people at Brownstone, Mule and Cherry Tree. I love Vox Pop, though I'd like to have a larger selection of books than they do.

    Ideally, I'd like to have a mid-size bookstore and an adjacent cafe/wine bar/event space -- coffee during the day, wine at night, and all different kinds of events, from big name authors to open mics to kids' stuff.

    It's wonderful to hear lots of people interested in having a bookstore in the neighborhood -- thanks so much for your encouragement, and keep the ideas coming if you've got them!
  • BigGuy wrote: There is a newish store on Bergen between Flatbush & 5th. Can't really seem to figure out his hours though.
    Adam's Books. I think his hours are still pretty fluid -- there seems to be just the one guy working there. That store is almost entirely used books, though.

    And yeah, there is a Borders going in to the Williamsburg bank building, which is tough. But I still think a neighborhood-based indie store will be the place to go, provided it's got something the Borders doesn't. (Which it will.)
  • Predictably enough I want you to open your bookstore in the South Slope.

    Where I live.

    We got too many kid's clothing stores. We need something for adults to spend money on.

    BTW I saw that a new (used?) bookstore is opening on PPW past Bartel Prichard Circle. Not like the space booknerdnyc wants to open, more hole in the wall.
  • I'd like to see a bookstore in PH but wonder if the neighborhood will support it.

    There used to be a bookstore in Fort Greene (http://www.indigocafe.com/about/oldstore.html) that closed a few years ago now. It was a nice space, but it never seemed very busy. I think closer to the Slope would be a better idea.
  • For those of us working (Museum, Gardens, Library) in PH more businesses are needed! Lunch breaks and after work errands are mostly spent in PS. Many people working in these big institutions would spend money and time in shops if available. I'm lucky enough to live and work in PH so a bookstore would be double the pleasure!
  • I don't know anything about retail rents in the area or the economics of anything, but I'm just saying if you opened up a bookstore with a cafe in PH, I'd probably be there a lot. I'm not saying that's necessarily a good thing, but hey, I'm ridiculously handsome and I'll bring in clientele. Hopefully hot girl clientele. Probably not though. But still, I'll eat/drink a lot at your cafe and probably buy a lot of books.

    Also, have you considered any of the storefronts on Underhill? Again, I'm only saying it because I pass all these empty stores on Underhill all the time and always think, man, it'd be cool if that place was someplace for me to hang out. I add, though, that in not too long a whole ton of people with lots of money will be moving in at St. John's and Plaza, so the stretch of stores between St. John's and Sterling on Underhill are quite ready to be gentrified.
  • we need a porn shop on washington ave
  • Subject: Book Store Marketing

    Mos Def used to own a book store that was located where Flatbush Farms is now and then moved to Washington. It never really got off the ground although they had some good readings... it was a mix of progressive political books, and kids books if I remember correctly. If I opened a book store I would definitely trt and split my market four ways and carry the uberpopular "thug romance" books, kids books, a populist fiction section, and an art/graphic novel section. I will refrain from describing the folks who who make up these four markets... but you get the idea
  • washington would be awesome, there is so much traffic between tom's & brooklyn museum. an indie/art/coffee shop with hard to find magazines would totally thrive.
  • Breuckelen wrote: we need a porn shop on washington ave
    There's one on Washington and Atlantic. It's nasty as hell, but that might be what you're looking for.
  • Alecorock wrote: [quote=Breuckelen]we need a porn shop on washington ave
    There's one on Washington and Atlantic. It's nasty as hell, but that might be what you're looking for.

    Thanks, nice to know that you have done the research and checked it out for anyone. I am looking for the sterile kind that smells like bleach. Where would they be?
  • I'd put it on underhill - on the library end. Lot's of traffic, plus spill off from the library...which never has anything in stock.
  • There is going to be a Borders book store in the Williamsburg Savings Bank ground floor. Personally, I don't think an independent bookstore in Prospect Heights would do well financially. Even though people say they would love to hang out at such a place it seems that most folks actually purchase their books online or get them from the Brooklyn Public Library. I think another cafe on Vanderbilt would actually probably be a better bet business-wise.
  • DeeDee wrote: There is going to be a Borders book store in the Williamsburg Savings Bank ground floor. Personally, I don't think an independent bookstore in Prospect Heights would do well financially. Even though people say they would love to hang out at such a place it seems that most folks actually purchase their books online or get them from the Brooklyn Public Library. I think another cafe on Vanderbilt would actually probably be a better bet business-wise.
    Don't you already have a bunch of coffee shops and hangout places on vanderbilt?

    Washington avenue needs one badly we have crappy bodega coffee and the new york post
  • Consider stocking used, literary, books ?

    Park Slope Books is good for this, someplace with those really close to me would be rad.

    Probably only for me though.
  • I agree that opening a small bookstore in this day and age seems risky. National chains are becoming more common in Brooklyn and online sites like Amazon (for new books) and half.com or abebooks.com (for used) lure yet other customers away. Most of the successful independents, such as those few remaining in Park Slope and Carroll Gardens, continue to thrive because they've been around for a long time. They have a loyal customer base and, most likely, long-term leases.

    Plus, how much money would the average PH resident spend on books? I mean, let's not kid ourselves, people. The simple fact is we're a fairly boorish, uncultured bunch. I'm sure that most folks on this board spend ten times more money on beer than on books.

    If you think I'm being negative, look at the archives and compare the number of posts about books and culture to those about bars, liquor stores, and getting drunk. I rest my case!
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