Yes, you read correctly, they stated there are 3000 people who have expressed an interest in seeing one of the about 70 units.
Maybe those units are the ones with the balconies that allow one good views of the West Indian Day Parade?
If you were working in Manhattan for someplace like a bank (ie making about $180k), were young and just wanted a quick commute and some nightlife, such a units would work for you... Your partner (getting their MBA?) would have a place to study.
Starbucks will be in space that opens onto Franklin, between Capital One and Pulp and Bean.